In the realm of interior design, there's a delicate balance between crafting aesthetically pleasing spaces and ensuring they exude warmth and comfort. Audrey Scheck, founder of Audrey Scheck Design, has mastered this art, drawing inspiration from her small-town roots in Fairchild, Texas, to her bustling career in Los Angeles, and finally settling back in Austin, Texas, where she now creates inviting interiors that blend vintage charm with modern elegance.
In a recent episode of Tile Trends x Tile Club, Audrey shared insights into her design journey and philosophy, shedding light on how her upbringing and experiences have shaped her approach to design. Let's delve into the highlights of her conversation with host Lindsay Fluckiger:
Small-Town Roots and Design Philosophy
Audrey reminisces about her humble beginnings in a close-knit community, where everyone knew each other and supported one another. This upbringing instilled in her a love for welcoming spaces and a belief that design should be approachable and genuine, devoid of pretension.
This gorgeous shower renovation by Audrey Scheck Designs showcases our Lake Mint ceramic subway tile in a unique stack pattern of both vertical and horizontal to give a modern edge
Influence of Childhood Experiences
Witnessing her parents build a custom home during her middle school years ignited Audrey's passion for design. Having the freedom to personalize her own space fueled her creativity, laying the foundation for her future endeavors in interior design.
Transition from Advertising to Interior Design
Audrey's background in advertising provided her with valuable skills in storytelling and brand promotion, which seamlessly translated into her design career. Her move to Los Angeles marked a pivotal moment, exposing her to diverse styles and architectural influences that continue to inspire her work.
Embracing Entrepreneurship and Sustainability
Taking the leap into entrepreneurship wasn't without its challenges, but Audrey's willingness to embrace uncertainty and follow her passion led to the founding of ASD. The firm's commitment to sustainability is evident in their focus on salvaging and repurposing materials, as well as supporting local artisans and eco-conscious brands.
The Power of Social Media
She harnesses the power of social media, particularly Instagram and Pinterest, to showcase her designs and connect with her audience. Through captivating visuals and engaging storytelling, she shares her design journey and influences, inspiring clients and fellow designers alike.
Future Ventures and Collaborations
Looking ahead, Audrey hints at exciting collaborations and product launches in the pipeline, including a quarterly pop-up shop featuring curated vintage and new inventory. Her dedication to creating cozy and beautiful spaces remains unwavering, drawing inspiration from nature's hues and textures.
In essence, Audrey Scheck's design philosophy revolves around creating spaces that not only look beautiful but also feel inviting and authentic. With a keen eye for detail and a passion for storytelling, she continues to leave her mark on the world of interior design, one warm and welcoming space at a time.
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